Q4 – Who would be the audience for your media product?
The target audience for our opening sequence, like referred to in Q2, was aimed at those seeking for exuberance and satisfaction in their lives, mainly males but in contrast to renowned stereotypes, our media product strives for openness and therefore is very much open to females as well as those out of the target audience, which if we were to be a real media institution or corporation and intrigue people outside the target audience, that would serve as a bonus in profit for us. The profile for the target audience in regards to the likely age (already mentioned), interests and gender, consists of people who are compelled by rapid and sports cars, into their physical fitness and exercise, particularly extreme sports such as go-karting, quad-biking and water-skiing and people who are gamers in any way, shape or form. The likely persona of the target audience was mainly centred on people, who have high levels of competitiveness and relating to the likelihood of them being into fitness, the target audience have physically demanding occupations in the form of coaching, P.E teaching and construction to name a few and the characteristics are relevant to the theme of competitiveness: determination, perseverance, audacity and being very extrovert.
Whilst making the decision on which film genre we would opt for we then went gathering the codes and conventions for our film genre, which was ultimately action, some fascinating statistics stood out regarding the percentage of sub age groups within the 18-44 age group, that are likely or do watch films relevant to our film genre, with 21% of the target audience being school-aged as well as aged 18-24, 25% aged 25-34 whilst the rest covered the remaining 10% and other genre preferences that they shared was adventure, comedy, thriller and drama, most likely due to the fact that those genres are frequent sub-genre for particular action films, primary examples being The Bourne Series (2001-present), which is Action-Thriller and the Rush Hour series (1999-present), which is Action-Comedy. Sub-genres and the variation they had with action films is the main reason why our group opted to go with the action genre, because it enabled us to explore various avenues and pathways, which involved having sub-genres attached to the main genre in case our ideas began to edge away from our main intentions or genre overall, so there was the obvious possibility of doing an Action-Adventure, Action-Drama opening sequence etc.
How we would attract our target audience to watch our film and their initial anticipations and expectations of our film primarily hinged on the implementations of the codes and conventions, which are common elements in a particular genre that the audience are not consciously aware of, so with the research into the codes and conventions we spotted that action films almost always had heroes and villains to contrast or protagonists and antagonists, consisted of cat and mouse chases that either involved use of vehicles or were on foot, Casino Royale (2006) to state an example, films that were of high levels intensity and energy as well as the protagonist or antagonist having contrasting objectives and goals with the typical ending always being of positivity and completion for the protagonist and failure for the antagonist, all of this is what the target audience would feel is required for an action film to be successful and logical. Based on the outline of our story, which was an MI5 agent going undercover at the school the opening sequence is set in, after the rare theft Mitch and Donny carried out, on that aspect it can be viewed that Kindergarten Cop (1990) inspired the storyline slightly, a Comedy-Thriller featuring Arnold Schwarzenegger that similarly follows our storyline with a police detective going undercover in a school to catch a drug dealer, maybe perhaps the target audience will watch another film with a likening trend to a previous film that they watched and enjoyed.
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