Research - Target Audience

 Information for Target Audience for

Action Films

Gender: Predominantly & stereotypically male

Class: Working/middle class males.

Age groups: 18-44 - majority are young-middle-aged males.

          - Statistics: Age - 18-24 - 21%
                                       -  25-34 - 25%
                                       -  35-44 - 23%
                                       -  School-aged - 21%
                                       -  Other - 10%

Interests: Fast & sports cars, searching for adrenaline & exhilaration, understanding the crime life, sports, extreme sports (e.g. Go-Karting, Quadbiking, Skydiving etc), filling voids in their lives, fitness, gaming

Likely persona & description of target audience: Having an occupation that is physically demanding (e.g. P.E Teachers, Sports Coaches, Builders, Plumbers, Electricians), determined, persevering, portentous, audacious, vocal/extrovert.

Other possible preferred film genres:

- Adventure
- Thriller
- Horror
- Drama
- Comedy